Imagination is what GrowlGearStore.com is all about.
Mother and daughter owners Barb Olson and Jen Dauer have hand-picked toys, clothing and other gear that kids, as well as parents, can get excited about.

In a world in which kids are pressured to be in a hurry to grow up, opportunities for fun, imaginative play are sorely needed. We want to help parents provide as many of those opportunities as possible.

Kids are natural animal lovers. When Barb and Jen, who never really stopped being kids, decided to start a business selling kids things, animal gear was the obvious choice.

We've got kids' backs covered with furry, wolf-shaped backpacks and vinyl Pull-Along carry-on bags whose penguin feet and beak zip open to hold special tidbits.

The kids can sit down face-to-face at the lunch table with an insulated piggy lunch bag or a monkey lunch bag that comes with notes mom and dad can use to brighten their child's day. Our crab Penny Pal's pinchers can keep lunch money safe.

When your little grizzly bear cubs are too sleepy for another roar, they can curl up with our froggy Nap Mats. Then, when it's time to come out of hibernation, your cubs can stay warm with bear paw mittens, and the little ones can pretend to be snuggly or ferocious in our bear ear hats.

From squeaky-nose dog t-shirts to floppy giraffe hats, Growl Gear makes kids smile.